Market Research

Market research is the foundation for marketing decisions to be made. We carry out basic market research requirements in-house and offer more extensive market research requirements through third party researchers. Some of the research requirements can include:

  • Market research – gaining opinions from Key buyers & Consumers to align the marketing mix elements of the 5 P’s (Product, Price, Placement, Promotion and People).
  • Brand research – Understand brand equity and proposition and how it is perceived by the public within a new market place, covering aspects such as trends, competition, pricing, messaging (in-direct).

 

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